LINCHPIN - A DEALER MANAGEMENT SOFTWARE

From handshake to contract

Inventory Tracking. Short Term Rentals. Marketing. Full Service CRM. Deal Desking. Service. All in LinchPin — the operating system built specifically for dealers that sell big-ticket units: TRAILERS. SHEDS. EQUIPMENT. POWERSPORTS.

✓Built by Matrack
✓One Login
✓No Setup Fees
LinchPin Overview
YOUR DEALS LIVE IN TEN DIFFERENT PLACES

Every gap between those places is a unit you didn't sell.

Stop losing deals to disconnected tools.

Spreadsheets

Unit lists that go out of date the moment someone edits their own copy.

Sticky Notes

Walk-ins and callbacks that get lost by Friday afternoon.

Personal Phones

Texts between a salesperson and a buyer that no manager can see.

A Binder

Paper contracts and finance folders, filed once and hard to find again.

Five Logins

Website, messaging, payments and accounting in systems that never talk.

THE PLATFORM

One Platform. Four Jobs.

Everything that sells your units - from hitting the lot to closing the deal.

INVENTORY

Know What's on the Lot

✓Per-unit cost and margin
✓Total lot value at a glance
✓Parts and service tracked
MARKETING

Put It in Front of Buyers

✓Dealer website with SEO
✓One-click Facebook posting
✓Traffic and A/B testing
LEADS

Work Every One of Them

✓Pipeline with win probability
✓Two-way texting
✓Automatic call ladder
Deal

Close It on the Spot

✓Live payment matrix
✓Soft-pull credit check
✓Contracts and submission
FEATURE DEEP DIVE

What LinchPin Does, Screen by Screen

KNOW WHAT'S ON THE LOT
01

Inventory Management — Every Unit Tracked With Cost, Price, and Profit

A live picture of the lot — what each unit cost, what it should sell for, and what it is actually earning you.

✓Cost, price and profit carried on every unit from intake through to sale
✓One-click listing to Facebook Marketplace, with sold units pulled back down
✓Parts inventory and service jobs tracked against the same units
NO LEAD GOES COLD
02

Lead Follow-Up — Every Inquiry Worked, Every Time

Every inquiry lands in one pipeline, gets worked on a schedule, and resurfaces the moment the buyer replies.

✓Deal stages with win probability and a flag on anything sitting too long
✓Two-way SMS on the record, so nothing lives on a salesperson's personal phone
✓Sequences that follow up on day 1, 3, 5 and 7 without anyone remembering
THE DEAL DESK
03

Structure the Payment Before They Leave

A payment matrix across every down payment and term, with credit and contracts built into the same screen.

✓AutoStructure builds finance, cash, rent-to-own or BHPH deals in one click
✓An FCRA-compliant soft pull pre-qualifies the buyer without touching their score
✓Contract management and lender submission from the same deal record
DEALER WEBSITE
04

A Dealer Website That Sells While You Sleep

A dealer website that goes live the same day, stays in sync with your lot, and shows you what buyers respond to.

✓Templates built for dealers — pick one and go live the same day
✓Inventory syncs automatically, so nothing sold is still showing on the site
✓Real-time traffic, top pages, and A/B testing to find what converts
TURN THE LOT FASTER

What's Standing Still on Your Lot Is Costing You More Than the Software

For example, on a typical trailer lot with 120 trailers, roughly $104,000 sits parked in trailers that aren't moving — overstocked utility units and stock aged past 90 days — against a platform that runs $6,000 a year.

Capital at rest
$104,000

Sitting in overstocked utility units and stock aged past 90 days on a typical 120-unit lot.

vs
What the platform costs
$6,000/year

The full LinchPin platform, for twelve months.

6

Break-even in six extra units sold in a year

One every two months — and everything after that is straight return.

What it puts back in year one

$4,500

Floor-plan interest freed

Right-size the overstocked lines and the interest stops running on units you never needed.

$2,000

Discounting avoided

Aging units get flagged before 90 days, so they sell at price instead of at a markdown.

$7,000+

Capital redeployed

Money pulled out of stock that isn't moving and put into the lines that actually turn.

Nearly 3x back in year one — and the floor-plan interest saved on the overstocked pile alone covers three quarters of the cost before a single extra trailer sells.

Figures are a worked example for a typical 120-trailers lot: $6,000 average trailer cost, $1,000 average gross profit, a 9% floor-plan rate, around 120 trailers sold a year, and $500 a month for the platform.

Service Boomerang

AUTOMATED SERVICE REVENUE
  • Send automatic mileage-based alerts
  • Bring owners back to your dealership for needed maintenance
  • Included FREE with every PingMaster GPS tracker
  • Integrates seamlessly with LinchPin

PingMaster GPS trackers power automated maintenance alerts at key mileage intervals, creating 5+ years of repeat service revenue for dealers. When integrated with LinchPin DMS, every trailer, powersport or equipment sale keeps paying you back through Parts & Service visits. Proactive alerts improve safety by flagging overdue maintenance before failures cause accidents or roadside breakdowns.

Key Features

✓  PingMaster GPS triggers real-time maintenance notifications
✓  Low fee covers the tracker: customer pays, dealer profits
✓  Motion data = accurate intervals (no calendar guessing)
✓  Recurring revenue for life of each unit
✓  Automated alerts and scheduling

Bottom Line

Stop chasing service. Let your units come back to you for parts and maintenance and boost your revenue.

Learn more >>> Service Boomerang

WHY IT GROWS SALES

More Leads Worked, More Units Sold

The gain does not come from working harder. It comes from nothing falling through.

Every Lead

A unified inbox means no inquiry is lost between a phone, a notepad and somebody's memory.

Minutes

Buyers contacted within minutes are far likelier to qualify. LinchPin replies in seconds.

One Desk

Quote, contract, finance and collect in one place — close before the buyer walks off the lot.

✓Automated sequences keep working every deal while your team is out on the lot
✓Aging flags surface the deals that have gone quiet, before they go cold
✓Every message, call and quote sits on one record a manager can actually see
✓More of the leads you already pay for turn into units off the lot
NEW ON LINCHPIN

Unit Rental: Booked, Handed Off and Settled in One Place

Run rentals the same way you run sales: one system, one record, no separate spreadsheet or app.

✓A booking calendar for walk-ins and phone-ins, plus an online request queue that lands right at the counter
✓Pickup and return photos captured on the spot, so a unit's condition is on record before any money changes hands
✓Deposits and advances tracked separately from the rental total, with the balance due recalculating live
✓Card payment at both hand-off and return, from the same screen
✓Overdue units flag themselves, and every hand-off gets a printable or emailable receipt

One system for the whole rental: from the first booking to the settled ledger entry.

IMPLEMENTATION PROCESS

From Kickoff to Selling — in 4 Steps

1

Inventory Load

We bring your current units across with cost, photos and pricing intact.

2

Site & Setup

Your website goes live, your team gets logins, and messaging is wired to your numbers.

3

Deal Desk

We configure your payment programs, your lenders, and credit access.

4

Go Live

Your team is trained, the pipeline and dialer go live, and we stay on for support.

Support and feature requests are included — you are not paying extra for someone to answer the phone. Updates ship to every tenant at once, so there is nothing to migrate later.

Ready to Sell More Units?

Nothing here needs deciding today — this is just the shape of it if you want to take it further.

Request Your Live Demo

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